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Karma Automotive To Ditch Original Fisker Styling

Industry News

Pininfarina will be tasked with giving luxury EV a whole new look.

The company known as Karma Automotive is actually the remnants of Fisker Automotive, the car company founded by famed designer Henrik Fisker back in 2007. Fisker himself resigned in early 2013 over various disagreements with management, and later that year the automaker behind the Fisker Karma filed for bankruptcy. Chinese parts supplier Wanxiang Group bought Fisker and its debts for $25 million in late 2013, and later reorganized and renamed the company Karma Automotive.

The car it currently sells, the Karma Revero, looks nearly identical to the original. But that may soon change. Karma Automotive and Pininfarina, the famed Italian design and engineering house, have just announced a new partnership.

"Our business and product plan is driven in part by collaborating with like-minded and nimble partners such as Pininfarina whose design expertise will help us accelerate product development, differentiation, and personalized customization that allows every Karma to be truly special,” said Karma CEO Dr. Lance Zhou. "Karma is united in spirit with Pininfarina through our shared commitment to stunning design, and we are excited about the reaction we anticipate the end result of our partnership will generate.”

One of the probable reasons why Karma Automotive was interested in teaming with Pininfarina was its newly established Los Angeles design center. Does this now mean future Karma Automotive models won’t look like the old Fisker Karma? Almost certainly.

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The Fisker Karma/Karma Revero design dates back over a decade so it’s time for something new. Pininfarina has decades of design experience going back to 1930, responsible for designing some of the most iconic and beautiful Ferraris of all time, among them the Ferrari 250 GT, 330 America, 330 GTC, and the Testarossa.

Karma Automotive will most likely proceed with development of advanced hybrid and EV powertrains and when combined with Pininfarina design expertise, plenty of good things could soon be happening.