Let's hope it's more successful than the Fisker before it.
It’s been a long time coming, but Karma Automotive is finally making a comeback. Previously known as Fisker Automotive, the automaker was declared bankrupt in 2012, but was later rescued by Chinese company Wanxiang Group in 2014. Fast forward five years, and the Californian automaker is preparing to launch its new luxury PHEV, the Revero. A successor to the Fisker Karma, the Revero is scheduled to arrive in dealerships later this week to take on Tesla.
Last week, the first Revero production cars were loaded onto transport trucks at Karma’s Moreno Valley production facility ready to be shipped to showrooms. To celebrate this milestone, Karma Automotive held a private “Delivery Day” ceremony attended by over 800 employees. “Karma has moved from a product development company to an automotive manufacturer,” said Jim Taylor, Chief Revenue Officer. “We have completed the critical steps to become a true luxury vehicle OEM. The launch is a great accomplishment for our company and all our team members.” Currently, there are 10 Karma Automotive sales and service centers located in the US and Canada.
Compared to the Karma Fisker before it, the Revero features a larger battery capacity, and a solar panel roof which can recharge the battery. The powertrain remains unchanged, however. Two electric motors power the rear wheels to deliver a combined power output of 403 horsepower. On a full charge, the Revero has an electric range of 50 miles, and combined with its turbocharged 2.0-liter inline-four EcoTec engine should cover around 300 miles. Question is, will the Karma Revero pose a serious threat to Tesla? Right now, that seems unlikely. With prices starting at $130,000, it’s considerably more expensive than a base Model S, though its sportier styling certainly makes it more enticing.
It’s also being produced in low volumes, but that could soon change. The current production plant in California has a capacity of 3,000 units, but Karma Automotive plans to build a $375 million factory in China to increase annual production to 50,000 units. That should give the Revero a better chance of succeeding than the failed Fisker.