Kia Has A Bold Plan To Take On Tesla

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The Korean automaker has previewed its all-electric future.

Right now, Kia only has two fully electric cars in its US lineup: the Niro EV and the Soul EV. But this is about to change with the Korean automaker preparing a massive electric car onslaught. Today, Kia announced it will launch seven new dedicated electric vehicles across a broad range of segments by 2027 as part of its ambitious plan to become a leading EV brand in response to the growing demand for fully electric vehicles. The Korean automaker also plans to expand its battery-electric vehicle line-up to 11 models by 2025, including an electric version of the Seltos crossover.

Codenamed CV, the first of these new EVs will be revealed in 2021 and will showcase Kia's new design direction. Unlike the Niro EV and Soul EV, the CV will be a dedicated electric car that isn't based on an existing model.

Kia
Kia

Kia claims the new electric model will offer "the same competitive product quality and eye-catching design as Kia's other vehicles" as well as "high-performance driving and recharging characteristics." Kia hasn't released any other details, but reports claim the automaker's first dedicated EV will be a high-performance halo model inspired by the Imagine concept that debuted at Geneva last year. Kia has also previously confirmed its first dedicated EV will offer 310 miles of range. Using a 350kW charger, the battery will charge from 20-80 percent in around 20 minutes.

A teaser image released by Kia previews all seven dedicated EVs. While the design details are hidden in shadows, most of the models appear to be SUVs and crossovers in different sizes.

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Kia
Kia
Kia

One of the models shown in the teaser also appears to be an electric hatchback, while another looks like a sporty sedan.

"Kia has sold more than 100,000 BEVs worldwide since the introduction of our first mass-produced BEV in 2011, the Kia Ray EV," said CEO Song. "Since then, we have started to introduce a range of new BEVs for global markets and announced plans to accelerate this process in the years ahead. By refocusing our business on electrification, we are aiming for BEVs to account for 25 percent of our total worldwide sales by 2029."

2019-2020 Kia Niro EV Front Angle View Kia
2019-2020 Kia Niro EV Rear Angle View Kia
2020 Kia Soul EV Front View Driving Kia
2020 Kia Soul EV Front View Driving Kia

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