Kia Has A Tough Decision To Make About The Stinger

/ Comments

Let's just say sales have not been stellar.

There was a lot of fanfare when the Kia Stinger arrived back in 2017. But despite continued praise since it launched, this has not translated into the sales expectations Kia initially hoped for. A total of 16,806 Stingers were sold in the US in 2018 and this year's total tally will surely drop because sales have been down every month so far compared to last year.

Through August, for example, US market Stinger sales are down by 19 percent compared to the same time last year. Don't blame the Kia Stinger itself, but rather a global slump in sedan sales in general. This begs the question: is the Stinger's future secure? Will there be a second-generation model?

2018-2019 Kia Stinger Front View Driving Kia
2018-2019 Kia Stinger Left Side View Kia
2018-2019 Kia Stinger Trunk Space Kia

Australia's CarAdvice caught up with the automaker's vice president and senior chief designer for its German design studio, Gregory Guillaume, at Frankfurt earlier this month and asked him directly about the sport sedan's future. "At the moment I'm not sure it's doing as good as we hoped. We never really expected to do massive volumes. It was a halo car. We did want to be successful at least in America, the market where we thought there is a chance that it works," he explained. "We had very high expectations for that market and it's very difficult to start in such segments."

Given the aforementioned sales figures, America doesn't seem to be falling hard enough for the Stinger. But success can take time and patience. The question is: does Kia have enough of either to continue with its halo model?

Best Blacked Out Editions For 2020
Best Blacked Out Editions For 2020
History Of Audi's Greatest RS Models
History Of Audi's Greatest RS Models
2018-2019 Kia Stinger Dashboard Kia
2018-2019 Kia Stinger Infotainment System Kia
2018-2019 Kia Stinger Cup Holder Kia

Guillaume also made a good point when he reflected back at his time at Audi. "I remember… it took three generations of the A8 to be seen on eye level to a BMW 7 Series or Mercedes S-Class. You have to persevere. If you're entering these segments (whether) it's premium or image vehicles, you have to give yourself a bit of time."

For now, Guillaume could not provide an answer to whether Kia management will proceed with a second-gen Stinger. If the greenlight is received, however, he hinted at the following: "As you know there's a lot going on with electrification, so it could be that Stinger becomes something else."

2018-2019 Kia Stinger Engine Kia
2018-2019 Kia Stinger Driver And Front Passenger Seats Kia
2018-2019 Kia Stinger Second Row Kia
2018-2019 Kia Stinger Rear Angle View Kia
2018-2019 Kia Stinger Front Angle View Kia

Join The Discussion