Kia Launches All-New K9 Flagship Sedan in Korea

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The sedan will have a different name in overseas markets, set to be revealed closer to its release.

Kia's all-new flagship sedan, known as K9 in Korea, will hit Korean showrooms today, as the company attempts to break into a new automotive segment. In the fourth quarter of 2012, the sedan will be rolled out in a number of key overseas markets, including North America. The new flagship is Kia's first RWD sedan slotting above the K5 (Optima) and K7 (Cadenza)."K9 is our first rear-wheel drive large sedan, created without compromise in its design, driving performance and new technologies.

"K9 sets a whole new level of standards and values in the large sedan segment, and its design will be another Kia demonstration of our brand's power to surprise the world," said Soon-Nam Lee, Director of Overseas Marketing Group. With an 'imposing and characterful' front end, the 'high-tech luxury sedan' is elegant but not in a European sense, which is understandable given the car will initially be exclusively for the South Korean market. Kia's signature grille dominates the front-end with large headlights and alloys, while at the rear the car is distinguished by its chrome detailing.

Designed by Kia's Chief Design Officer, Peter Schreyer, the K9 is based on the Hyundai Genesis so engine options are likely to include a 3.8-liter V6 with 333hp, a 4.6-liter V8 with 385hp and a 5.0-liter V8 that develops 429hp.

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