Because $60k for a Kia is just too much.
Kia has come a long way in a relatively short period of time. Just a decade or so ago, Kias were really nothing more than affordably priced South Korean cars that were often considered a step down from Hyundai. That's not a desirable image to have, but the brand persevered, hired top design talent and continued to improve quality and reliability. Today Kia is fully competitive against its Japanese, American, and German rivals.
And perhaps its new-found success went to its head when launching the K900 rear-wheel-drive, full-size, V8-powered sedan at a base price of just over $60,000. It's a nice car, but it's not meeting sales expectations. In 2014, just 1,330 units were sold. Not good. To combat this downward trend, Kia has just announced a K900 price cut. Its new base price is $55,400. Kia created the new entry-level Premium trim and removed previously standard features such as LED headlights, Nappa leather, chrome trim bits, and the 17-speaker audio system. If this doesn't work then perhaps Kia shouldn't bother with a V8 flagship at all.