Kia Really Thinks It Has A Car That Can Compete With The BMW 3 Series

Rumor

The South Korean automaker is prepping a sporty RWD sedan.

If this Reuters report is true then Kia is planning to make some serious moves. We wrote recently about the automaker’s plans to launch tuned GT models, and now it looks as if South Korea’s own wants to create a sporty rear-wheel-drive sedan as well. The sedan would take on Germany’s best, such as the BMW 3 Series and Audi A4. According to anonymous sources the plan is to launch the sedan in 2017 with a target of 60,000 units per year. The project is codenamed “CK.”

Kia has seen success in recent years with its quirky Soul but the automaker’s upscale offering, the K900, hasn’t been as fortunate. The company knows this, with one anonymous source telling Retuers: "As Kia has no luxury brand, it is trying to position itself as a sporty brand.” Hyundai owns 34 percent of the company and as such has a big say in what the automaker does. Hyundai’s new Genesis line likely killed off any chance Kia had at making a luxury sub-brand but there still seems to be a bit of space left in the sporty sedan segment. Of course the ultimate question is will people really view a Kia as being equal to a BMW or Audi? Hopefully Albert Biermann, the ex-head of BMW’s M Performance who is now with Kia, can figure that one out.

You Might Also Like
These Are The Thirstiest Cars On Sale Today
These Are The Thirstiest Cars On Sale Today
40 Years Of Toyota Supra – Part 2: The Supra Goes Standalone
40 Years Of Toyota Supra – Part 2: The Supra Goes Standalone

Regardless, competition is always good and more rear-wheel-drive sport sedans are never a bad thing. Hell, if the production car looks as good as the Novo concept (shown here) and is cheaper than its German rivals then Kia should have a puncher's chance at success.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

Drifting A 1,000-HP Corvette On Mountain Roads Takes Some Serious Skill

Thought drifting the entire Nurburgring was challenging? Try it in a 1,000-hp Corvette on a mountain road with no safety rails.

Hennessey Heritage Edition Ford Truck Makes More Power Than Anything You’ve Got

This crazy beast is even more powerful than the Ford GT.

Ford Imagines A Future With No Traffic Lights

Stopping at junctions could be a thing of the past in the future.

One-Off Ferrari 330GT Speciale Is A 50-Year-Old Dream Come True

This stunning coachbuilding project is a tribute to legendary Italian designer Giovanni Michelotti.

Students Create 600-HP Honda Civic Hybrid Rallycross Machine

Deep Orange 9 is our kind of school project.

Is The Jaguar XE SV Project 8 Way More Powerful Than Advertised?

Jaguar claims the super sedan has 592 horsepower under the hood.

What's Hot

Related Cars

Starting MSRP
$40,500
Starting MSRP
TBC

Related Reviews

2017 Audi A4 Review: Does It Have A Soul?
Test Drive
21
2017 Audi A4 Review: Does It Have A Soul?
2017 BMW 3 Series Sedan Review
BMW 3 Series Sedan
0
2017 BMW 3 Series Sedan Review
2017 Audi A4 Review
Audi A4 Sedan
0
2017 Audi A4 Review