Kia's Hamsters Are Back with Soul

Promotion

The lovable hamsters rock it out opera-style to pitch the Soul.

Kia has put its iconic hamsters back in the driver's seat to advertise the Soul, the furry breakdancers hit an 18th-century opera house to the tune of Axwell's remix of "In My Mind" by Ivan Gough and Feenixpawl with Georgi Kay. We'll let the video do the rest of the talking.

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