Super Bowl LII is happening this Monday night and that means it's time for those commercials to start appearing. Kia has just released this year's offering featuring a pair of legends, Steven Tyler and Emerson Fittipaldi, in the all-new Stinger GT. Kia is using the big game to launch what it calls its "Fuel by Youth, A State of Mind" Stinger marketing campaign. The commercial itself is called "Feel Something Again," featuring a remix of Tyler's iconic hit with Aerosmith, "Dream On." The premise is, like the campaign title suggests, finding your youth.
It begins with Tyler stepping out of his trailer in a track suit just as Fittipaldi returns, looking quite satisfied, in a Kia Stinger from a track run. Instead of setting the transmission in 'Drive', Tyler goes in 'Reverse,' and essentially goes back in time and becomes young again.
Now we understand the two-time Formula One and Indianapolis 500 champion's pleasure. The Kia Stinger GT is powered by a twin-turbo V6 with 365 hp which, according to the automaker, will send drivers on a "transformative journey." In Tyler's case, it was back in the seventies when he was only 25 years-old. Kia says it worked closely with Tyler by utilizing state-of-the-art video and CGI work to help bring back his younger self. "The Stinger is the dream car driving enthusiasts have been longing for with its head-turning design, premium amenities and heart-pounding power at an incredibly value-packed price," said Saad Chehab, vice president, marketing communications, Kia Motors' America.
"As one of the youngest mainstream car companies in the U.S., our youth – and the fearlessness that comes with it – is Kia's strength, and the youthful mindset we share with Steven Tyler and Emerson Fittipaldi is on full display in our Super Bowl ad."