It will serve as a preview of the new next-generation Cee'd.
The reveal of the Kia Stinger at this year's Detroit Auto Show signalled a bold new direction for the Korean carmaker, featuring seductive styling and brisk performance to match. We've been swooning over the Stinger ever since, so we've been eagerly anticipating how Kia would follow it up at the forthcoming Frankfurt Auto Show in September. The answer, it turns out, is a stunning shooting brake concept designed to preview what the next-generation Kia Cee'd could look like when it rolls out in 2019.
Except it isn't a shooting brake, according to Kia. Just as the Stinger marked Kia's first foray into the fastback GT market, the concept targets an all-new segment. The Korean automaker is touting the unnamed concept as an "extended hot hatch" that's longer than a typical hatchback, yet shorter than a compact wagon. Kia says the concept aims to retain the sporty presence of the Pro_Cee'd coupe, but with five doors and an extended trunk providing extra practicality for everyday use. Its sleek styling echoes the Stinger fastback, and is accentuated by short overhangs, full-width taillights, and a lack of door mirrors or B-pillars.
"The extended hot hatch styling retains the athleticism of the current Pro_Cee'd model, while combining its striking visual presence with a dash of real-world versatility," says Kia. "Reworked and reimagined for a new generation of driver, it puts forward a bold vision for a potential member of the next-generation Cee'd family." Just as the i30 N hot hatch recently spiced up Hyundai's image, Kia appears to be going in a similar direction with this concept car, judging by the GT badging and prominent wheel arches. We certainly won't complain if it paves the way for a future production car. Kia will lift the wraps off its unnamed concept car on September 12 at the Frankfurt Auto Show.