Here's what buyers need to know.
With every new model comes a new price. And for a wide selection of its most popular models, Kia has wasted no time bumping up the sticker price for 2021.
CarsDirect obtained a bulletin recently sent to dealerships informing them of price increases of up to $300 as well as higher destination charges. Since the first of this month, the all-new Kia K5 is $100 more expensive. This same price increase also applies to the Forte GT, Soul, Seltos, and Sportage. The hot-selling 2021 Kia Telluride has a $200 increase while the SX trim is now $300 more. This is now the second price boost for the 2021 Telluride.
These are clearly not significant changes and customers may not even notice. However, pricier destination charges can't be ignored. These fees have now increased by up to $30 on several cars, bringing the total to $995. For SUVs and the Sedona minivan (soon to be renamed Carnival), the new destination fee is $1,175, a $55 increase. The 2021 Stinger and Telluride have a new destination charge of $1,045 and $1,225, respectively.
Within just 24 hours from December 31 to January 1, the Kia Telluride SX increased in price by $355. Fortunately, that's the most expensive change in the lineup.
However, Telluride prices have continued to steadily increase since its 2019 introduction. The 2021 Kia Telluride now begins at $33,415, or nearly $1,000 more than when it first debuted. However, it's still cheaper by almost $2,700 than the 2021 Toyota Highlander L, which kicks off at $36,085. No reason was provided for this latest round of price changes, but typically there are various factors involved, including changes in material costs and transportation-related adjustments.
We doubt issues related to the pandemic played a factor this time around. Will these new prices deter buyers? Highly unlikely because Kia can help offset them with incentives such as cash back deals and loyalty discounts.