Praise be unto Christian!
Last week, Monterey Car Week was the most extraordinary in recent memory, with numerous amazing cars debuting at the event. Among them was the Koenigsegg CC850, an homage to the automaker's first production car and a celebration of all the spectacular technologies and engineering innovations that the Swedish automaker has brought into the world over the last 20 years.
With an automatic transmission that can behave as a gated six-speed manual, there's nothing else like it on the planet, and those who could afford its rumored $3.65 million base price acted very quickly. This left some of Koenigsegg's most loyal customers without a reservation slot, and Koenigsegg has now announced that it is increasing production to meet demand.
This sort of thing is not uncommon for highly sought-after vehicles across the price spectrum and often appears to be the product of corporate greed. The knock-on effect can sometimes hinder the brand's image, as those who managed to secure a build slot in the initial allocation are occasionally offended by the decreased rarity of their vehicles when they end up for sale or on auction later down the line.
But Koenigsegg doesn't appear to be doing this for money, as most of its cars net the company a very small profit or sometimes none at all - as Christian von Koenigsegg once claimed. After the car sold out "in record time," the hypercar producer "asked several long-term clients who were early on signing up for the CC850 for their view on a limited raise in number to better meet the appetite." Koenigsegg says that their response was positive.
"The response to the CC850 is overwhelming. Producing an additional 20 on top of the planned 50 CC850s is still not even close to demand, but it gives us the chance to consider the brand loyalists to a larger degree, while also welcoming a small portion of new owners." -Christian von Koenigsegg
To better cater to some of its long-standing customers while also creating an opportunity for some new buyers to purchase the car, Koenigsegg will produce an additional 20 units in addition to the initial production run allocation of 50. 20 is a nice number as it gives a nod to 20 years of production, while the initial half-century of examples honors founder Christian as he turns 50 this year.
Speaking of the response, Christian said, "Clearly, we struck a chord with the connoisseurs and the fans by blending our roots with novel thinking and a timeless design that stands apart from the rest. We are humbled and grateful for the response and will do our utmost to exceed expectations."
The remaining 20 units of the Koenigsegg CC850 will surely be snapped up very quickly - if they haven't already by the time this story hits your screen. We sure would jump at the opportunity if we had a few million lying around, if not to drink in its gorgeous styling at a whim, then certainly to sample that innovative gearbox whenever we like, which would probably be daily.
The CC850 comes with Apple CarPlay, wireless charging, and a birds-eye camera, so it's much more practical than you may think. Production models are also likely to get a small luggage compartment added under the rear clamshell, so driving this thing regularly wouldn't be too difficult to justify. But with the rarity and cost of all Koenigseggs, most of these cars will never fully unleash their 1,363-horsepower potential or be seen commuting. Pity.