"I'm not a big fan of SUVs in general," says Koenigsegg's boss.
It's difficult to think of a manufacturer that has caused as much excitement over the last few weeks as Koenigsegg has. Despite the disappointment of the much-anticipated Geneva Motor Show's cancelation, the Swedish automaker went ahead anyway and unveiled the speed demon that is the Jesko Absolut (said to be capable of around 330 mph) and the Gemera, the brand's first four-seater that has been referred to as a mega GT.
The Gemera represents new territory for Koenigsegg as they went about exploring ways to design a hypercar that could accommodate four occupants. It's a bold move that implies product diversification and the potential for the brand to enter other popular market segments such as the SUV/crossover class. In a recent chat with Christian von Koenigsegg, though, the answer to the SUV possibility was met with a quite explicit "uh, no."
Essentially, Von Koenigsegg knows exactly what his brand is about and sees no room for a tall, bulky SUV in its portfolio. "I'm not a big fan of SUVs in general," he said. "I mean, if you use them for bad road conditions and family cars in general, I have nothing against them, but we're a sports car brand and to me, sports cars and SUVs are two different things. Maybe we'll do some crazy carry your car off-road thing that relates to sports cars, but not an SUV."
Well, that's pretty clear-cut, and the news may come as a disappointment to well-heeled shoppers who own - or are interested in - performance SUVs like the Porsche Cayenne and the Lamborghini Urus. One can only imagine the possibilities if Koenigsegg's unorthodox thinking were applied to an SUV; everything from Land Rover to Bentley would probably need to re-evaluate its offerings.
Despite the SUV dead-end, Koenigsegg's boss isn't entirely closed off to something outside the brand's hypercar realm, indicating that a lower end sports car with the Gemera's 2.0-liter three-pot engine is "a very enticing idea."
Von Koenigsegg went on to say that the 2.0-liter's compact design can be applied to other applications, too. "For sure, another small sports car would be quite amazing to have that engine in because it's so compact and light and powerful and torquey that you can get a very enticing package."
For now, though, the brand will continue to focus on its more exotic offerings. "We're very much focused on getting the Regera out, [then] the Jesko, and then shortly after, the Gemera. So that was kind of our agenda [which is] fully booked for the time being, but as time goes along, we would like to find more ways of using that powerplant."
So, while SUV and EV fans won't find much joy in the Koenigsegg range for the foreseeable future, the possibility is there that a more accessible, cheaper sports car from the Swedish manufacturer could be brought to life. To say that we're holding thumbs would be putting it mildly.