Lamborghini Already Hard At Work On Next One-Off Supercar


And it will likely be sold out before it's even revealed.

Lamborghini cars are already extremely special, but some wealthy customers want something more unique than an everyday Huracan or even an Aventador. That is why Lamborghini has been creating one-off supercars that have insane body work, limited production runs, and multi-million dollar price tags. The Centenario was the latest one-off that was created to celebrate what would have been the 100th birthday of the company's founder. In an interview with Car Advice, Lamborghini confirmed that it is working on its next one-off supercar.

Director of research and development for Lamborghini, Maurizio Reggiani said: “Soon we will present to our most important customers a new version of what we call a one-off. For us a one-off is a small number of cars where we make scouting of a new design trend, like we did with the Centenario and not only that, we introduce some new technology.” Like most of these cars from Lamborghini, this new one-off is expected to be sold out before it is even revealed. Unlike the Ferrari one-off program, Lamborghini does build more than just one unit of each car. This helps Lamborghini sell more of each car, but since these cars aren't quite as rare as the Ferrari cars, they haven't held their value as well in the past.

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We will be interested to see what new technology gets revealed on this new one-off. The Centenario revealed a rear-wheel steering system, that eventually made its way to the Aventador S. “We did it with the Reventon, the Reventon Roadster, the Concept J, the Veneno Roadster, [and] the Sesto Elemento,” Reggiani added. The new one-off is expected to make its debut at the 2018 Geneva Motor Show next to the new Urus SUV. We hope to see some kind of advanced hybrid system that will help new Lamborghini models compete with game changers like the McLaren 720S.