Actually, the company as a whole is doing extremely well.
For something as expensive and powerful as the Lamborghini Aventador, there’s apparently no shortage of anxious buyers. The Italian supercar builder has had its share of ups and downs (and owners) over the years, but things have never been better. It’s just been announced that sales are at an all-time high for the Aventador flagship, with a total of 1,001 deliveries in 2013. That’s actually an increase of 9 percent from 922 units sold in 2012.
In its last year of production, the Gallardo also did extremely well, with a total of 1,161 reaching customers. During its entire lifetime, a grand total of 14,022 Gallardos were sold. All told, Lamborghini’s worldwide sales increased last year from 2,083 to 2,121 units – its third consecutive year of improved sales. So which market has been the best-selling? The Americas, with 36 percent of total sales. It’s followed up by Europe, Middle East, Africa (EMEA) at 34 percent, and Asia Pacific at 30 percent. Now that the new Huracan has had its official premiere, Lamborghini is once again expecting another very good year.