And you can only order it using Lamborghini's new virtual consultation service.
With only 800 examples planned for production, the Lamborghini Aventador SVJ Roadster will be a very rare sight on the road. But new special-edition variant will be even rarer: say hello to the Lamborghini Aventador SVJ Xago Edition. Limited to only ten units, the new special-edition Lamborghini Aventador SVJ Xago Edition features a unique design "inspired by the hexagon cloud shapes at the North Pole on the planet Saturn" and the "strength of the hexagon in nature." It also "celebrates the iconic 'hexagonita' theme in Lamborghini design."
To make the exterior stand out, the Lamborghini Aventador SVJ Xago edition features special fading hexagonal silver effect, with contrast silver color livery created by Lamborghini's Ad Personam personalization division and gloss black Nireo Ad Personam rims.
Inside, the interior has an exclusive seat pattern with hexagonita theme along with a contrasting silver color that matches the exterior. A numbered plate will highlight the exclusivity of each Aventador SVJ Xago that rolls off the production line. Like the regular Lamborghini Aventador SVJ Roadster, power is sourced from a naturally-aspirated 6.5-liter V12 engine producing 759 hp and 531 lb-ft of torque.
The only way to secure an order for the Lamborghini Aventador SVJ Xago is by configuring it using Lamborghini's new virtual Ad Personam studio. Available from July 2020, Lamborghini's Ad Personam studio enables clients to personalize their Lambo without having to travel to the Ad Personam division in Sant'Agata Bolognese, Italy, during the global pandemic crisis.
From July 2020 clients can pre-book an initial consultation of around two hours at their dealership and be joined by a sales specialist at the showroom or from another location. Lamborghini's Ad Personam team will then suggest design proposals and configuration options during a video call showcasing the extensive personalization options, using smartphones for walkarounds and provide close-up details to clients. After the virtual consulation, full proposals are then sent to the client including renderings and material samples.
"Lamborghini is always thinking dynamically about the best solutions to challenges, and our new virtual Ad Personam studio consultations have been carefully devised to support clients who, in times where we are all cautious about international travel, still want the special, one-to-one experience of creating an entirely personalized car," said Giovanni Perosino, Chief Commercial Officer at Lamborghini.
"We still look forward to welcoming clients to Sant' Agata Bolognese in the future but we expect more than 150 Ad Personam consultations to take place virtually within this year, and continuing as an option for the future. With the support of our dealers worldwide, who also have significant personalization experience and of course, samples and materials in their own dealerships, we have the exciting opportunity in an increasingly digital age to create one-off Lamborghini models virtually."
There's no word on pricing, but it's safe to say this limited-edition Lamborghini Aventador SVJ Roadster will be even more expensive than the standard car, which starts at an eye-watering $573,966.