Lamborghini Aventador SVJ Xago Limited To Just 10 Units

From July 2020 clients can pre-book an initial consultation of around two hours at their dealership and be joined by a sales specialist at the showroom or from another location. Lamborghini's Ad Personam team will then suggest design proposals and configuration options during a video call showcasing the extensive personalization options, using smartphones for walkarounds and provide close-up details to clients. After the virtual consulation, full proposals are then sent to the client including renderings and material samples.

"Lamborghini is always thinking dynamically about the best solutions to challenges, and our new virtual Ad Personam studio consultations have been carefully devised to support clients who, in times where we are all cautious about international travel, still want the special, one-to-one experience of creating an entirely personalized car," said Giovanni Perosino, Chief Commercial Officer at Lamborghini.

"We still look forward to welcoming clients to Sant' Agata Bolognese in the future but we expect more than 150 Ad Personam consultations to take place virtually within this year, and continuing as an option for the future. With the support of our dealers worldwide, who also have significant personalization experience and of course, samples and materials in their own dealerships, we have the exciting opportunity in an increasingly digital age to create one-off Lamborghini models virtually."

There's no word on pricing, but it's safe to say this limited-edition Lamborghini Aventador SVJ Roadster will be even more expensive than the standard car, which starts at an eye-watering $573,966.