Lamborghini Beware: Aston Martin Has Big Plans For DBX


Aston's first-ever utility vehicle could gain a three-row variant, as well as a rakish coupe.

The Aston Martin DBX - the British marque's first-ever utility vehicle model - is the product that's meant to help the struggling brand off the ropes and back into the ring. Last January, Aston issued its second profit warning to investors in 12 months, after a 2019 fraught with difficulty and plagued by slowing sales.

Deliveries of the new Aston Martin DBX aren't scheduled to start until the second half of 2020, assuming they aren't significantly delayed by complications arising from the spread of the novel coronavirus. Yet already, Aston Martin might be considering additional variants of the utility vehicle that could help broaden the model's appeal and give Aston a much-needed boost in global markets.

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Front View Driving Aston Martin

Those variants include a three-row, seven-seat version of the DBX, which could be offered in markets like the US and China, according to Australia's GoAuto. The company is also looking at the possibility of a DBX with a more sloped-roof, coupe-like profile, similar to BMW's X6 and the Mercedes-Benz GLC Coupe.

What Aston Martin is not considering, according to Chief Creative Officer Marek Reichman, is going any smaller than the new DBX - for instance, developing something similar in size to the Porsche Macan. For a resource-strapped company like Aston, investing in a new, smaller platform to build out the model line might not be something they're willing and able to do.

That's no indication of the level of confidence Aston Martin has in its utility vehicle endeavors, mind you.

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Rear View Aston Martin

"DBX is fundamental," Reichman says. "We've invested in a brand-new factory in Wales to build this car. It's a volume product that will see us grow the company and the business. And part of the reason for doing it is that maybe the market has and will shift more that way, so it's even more fundamental."

"Everyone else is there, bar McLaren."

The Aston Martin DBX is already effectively sold out for the first year, Reichman says, noting that it's opened the brand up to a new demographic the company's sports cars have never quite been able to reach: women. According to Aston's numbers, 95 percent of current non-DBX Aston customers are men.

If they do materialize, both the three-row and coupe versions of the Aston Martin DBX will be built on the same Vantage-derived platform as the regular DBX, with massaged sheet metal in the rear to accommodate a third row or create the desired coupe-like profile.

Aston Martin
Aston Martin
Aston Martin
Source Credits: GoAuto

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