The success of the Jeep Wrangler could inspire Lamborghini to build an LM002 successor.
It's easy to forget the Urus isn't the first SUV to wear a Lamborghini badge. Back in the 1980s and 1990s, the Italian automaker built the military-style LM002, affectionally known as the "Lambo Rambo". Compared to the Urus Super SUV, the LM002 emphasizes off-roading prowess rather than performance. You can equip the Urus with an off-road package, but it's still no match for a dedicated off-roader like the Jeep Wrangler.
According to a report by Motor Trend, the monumental success of the Jeep Wrangler and high demand for the Mercedes-AMG G63 S could inspire Lamborghini to build a new hardcore off-roader as a successor to the LM002. CEO Stefano Domenicali wouldn't comment any further, simply saying that Lamborghini has looked into the feasibility of such a vehicle.
It's been 26 years since the original LM002 went out of production, but there's still a lot of demand for a new version. Customers are even still trying to buy the LM002 directly from Lamborghini. With only 347 examples of the LM002 built between 1986 and 1993, demand for the off-roader is far outweighing supply.
As a result, value for used examples has soared in recent years. Back in 2017, a rare US-spec LM002 sold for a staggering $467,000 – that's more than double the starting price of a new Urus.
If it gets the green light, Lamborghini's new off-roader could become the automaker's fourth, or potentially fifth model. A recent report by Autocar claimed that Lamborghini wants to add a 2+2 grand-tourer to its lineup to increase sales volumes, but right now the company is "not strong or stable enough to invest in a fourth model."
Domenicali added that sales forecasts indicate that the company won't be in a position to launch a fourth model until 2025, so it's going to be a long wait for Lamborghini's new 2+2 grand tourer or off-roader to arrive.