Lamborghinis aren't typically enjoyed in snowy, icy environments where temperatures dip to below zero degrees Fahrenheit, but this is exactly what guests at the Italian manufacturer's Esperienza Neve event experienced recently. Held in Livigno, a town and ski resort in the Italian Alps close to the Swiss border, this is the eighth year that the Automobili Lamborghini program has ended up in this gorgeous location.

The intention behind the event is to practice driving on slippery, low-grip surfaces in Lamborghini's range of high-performance sports cars. After all, not every Lamborghini owner lives in close proximity to a dry track where conditions are warm.

Lamborghini is constantly creating special experiences for its valued customers, with the Esperienza China Giro in the desert in China being another example. On that occasion, it was the Urus that showcased its sand mode with torque vectoring to help it navigate challenging dunes.

New to the Esperienza Neve is the Huracan Tecnica and Urus Performante, introduced last year. These heroic performance machines were joined by the Huracan STO and Huracan Evo too. With this group, guests had the unique opportunity to discover the limits of both rear- and all-wheel-drive Lamborghinis via a series of exercises accompanied by Lamborghini Accademia drivers.

It's a pity, then, that the new Huracan Sterrato wasn't present for the occasion. After all, this raised Huracan and Porsche 911 Dakar rival has a special Rally mode designed specifically for low-grip conditions, and Lamborghini itself spent time honing its dynamics in the snow. It will probably feature next year, however.

Still, against the tranquil backdrop of the Alps, the colorful group of Lambos being drifted at will is a sight to behold. It's also a reminder that Lamborghini customers don't just buy cars but also experiences.

Esperienza Neve will not be the last major Lamborghini event for 2023. This year is the company's milestone 60th anniversary, and it intends to celebrate that in style. "We will celebrate our first 60 years through international events, initiatives, and unexpected activities, which we will reveal during the year," said CEO Stephan Winkelmann last month following the reopening of the company's museum.

Already, Lamborghini revealed the Autentica and Invencible, one-off roadster and coupe models that were conceived to celebrate the end of the iconic naturally aspirated V12 engine. Both of these outrageously styled supercars produce 769 horsepower without the aid of turbos or electric motors. Besides these two cars, we know that the Aventador's hybrid successor will make an appearance sooner rather than later.

Whether it takes place on smooth tarmac, gravel, or ice, we have no doubt that Lamborghini's 60th anniversary year has much more in store.