Design

Lamborghini Doesn't Wanna be Darth Vader Anymore

Huracan and Urus will be first Skywalker models.

Lamborghini feels your pain. You've worked so hard, saved those pennies, and finally want to bring home a brand-new Lambo. But the wife says, “no way.” The company feels that many potential buyers are deterred by the company’s badass image and designs. Which, as former COO Michael Lock recently told Digital Trends, is why Lamborghini wants to become “less Darth Vader and more Luke Skywalker.” It plans do just that with its new, tamer design language.

Like the new Huracan, Lamborghini’s next models will be less monsterish, scandelous and villainous and more streamlined, acceptable and delicate. Also adding to their wife approval-rating will be the new family-friendly Urus SUV, which buyers will be able to justify as a legitimate daddy-mobile. Even so, the Huracan and Urus are expected to be 100-percent Lambo underneath their external finesse, and will still be able to deliver Vader-like numbers with a Luke Skywalker-worthy halo.

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