Despite everything, Lamborghini set a new sales record last year.
2020 was a challenging year for the auto industry, with the global pandemic forcing production plants to shut down for several months. Thankfully, many automakers still ended the year on a high with surprisingly strong sales numbers. Bentley even celebrated its best sales year ever in 2020.
Lamborghini was one of the first major automakers to suspend production. Despite a 70-day shutdown during the spring, the Italian automaker's 2020 sales decreased by only nine percent compared to the previous year, with 7,430 cars delivered worldwide. Impressively, Lamborghini also achieved record sales in the second six months of 2020, resulting in the "best second half-year for deliveries-to-customers" in the company's history.
In 2020, the US was Lamborghini's top market with 2,224 cars sold, followed by Germany (607), mainland China, Hong Kong and Macau (604), Japan (600), the UK (517) and Italy (347). South Korea also saw a 75 percent growth with 303 units sold, while deliveries in Germany increased by eight percent to 607 units in 2020.
As you may have guessed, the Urus SUV was Lamborghini's most popular model last year with 4,391 examples finding new owners. Sales of the Huracan supercar also increased by three percent to 2,193 units, and Lamborghini delivered 846 Aventadors worldwide.
"The 2020 results are a clear demonstration of the excellent work that, despite the difficulties of a year of global challenges, was carried out by the entire Lamborghini team with enormous dedication and a spirit of resilience," said Stephan Winkelmann, President and CEO of Lamborghini.
"It is a great honor for me to again be part of our future: the sense of community felt so strongly during the past year, along with the values of social responsibility and the drive toward innovation that has always distinguished Lamborghini, will be the basis for confronting a challenging 2021, with the aim of consolidating the product range, seeking new business prospects, and further strengthening the brand."
2020 was also a busy year for product launches at Lamborghini, with the launch of six new models: the Huracan EVO RWD Coupe and Spyder, Sian Roadster, Essenza SCV12, Huracan STO and SC20. This year is already looking bright for Lamborghini, too, as more than half of 2021's planned production has already been allocated.