The global initiative will be held in multiple major cities.
Automakers have a huge presence in the media that often transcends the cars they make. These companies can leverage their brands to reach more than just gearheads. For that reason, it's always encouraging to see our favorite brands get behind a good cause. Earlier this year, Stellantis announced a range of special edition Ram and Jeep models to raise funds to fight global health emergencies. Before that, Bentley showed us how it is embracing diversity both inside and outside the company itself. Now, Automobili Lamborghini has announced a spectacular parade of supercars in support of Movember, which takes place in November.
Movember, of course, is the world's top men's health charity. It aims to raise funds and awareness for men's health issues like prostate cancer, testicular cancer, mental health, and suicide prevention. Lamborghini says that on November 6, 1,500 Lamborghinis will be on parade in major cities around the world. These locations include New York, Sydney, London, Cape Town, Rome, and Bangkok. The parade will include appearances by the Urus and Huracan, and participating Lambos will all have hoods embellished with stickers of a mustache. 92 Lamborghini dealerships will be participating and the Italian marque will encourage donations to the cause via a dedicated online link.
"Through this partnership, Lamborghini wants to actively contribute to the crucial issue of health and support research, by raising awareness among its community of fans and customers," said CEO Stephan Winkelmann. "This is a perfect parallel to the many initiatives that we have been carrying out internally for years in favor of the psycho-physical well-being of our people."
Winkelmann referenced Lamborghini's prior efforts which include health-screening projects as well as promoting diversity and inclusion. While Movember is a global charity and millions of people have participated in over 1,250 projects, a parade of bellowing Lamborghinis is guaranteed to get the message across.