So, who is buying all these Lambos?
Automobili Lamborghini S.p.A. has just announced its sales figures for the 2018 fiscal year and the results are seriously impressive. Compared to 2017 they shifted 51 percent more vehicles globally for a total of 5,750 cars.
Considering that Lamborghini’s entire range comprises of just three models, one of which was introduced in 2011, this is quite a performance. This is the eight-consecutive year of global sales growth and the US remains Lamborghini’s largest single market with 1,595 cars finding homes in 2018.
Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini comments: "In 2018, Lamborghini entered new dimensions. We delivered not only another sales increase but reached substantially new levels in surpassing by far the magic mark of 5,000 Lamborghinis sold. This quantum leap proves the sustainability of our product and commercial strategy.”
Much of the 2018 sales success can be attributed to the Urus SUV, 1,761 units were sold in 2018 despite it only reaching the market midway through the year.
Domenicali went on to say, "Right from its sales start, the new Super SUV Urus created enthusiastic market acceptance and broadened our customer base. All this is a real team achievement and I would like to thank every Lamborghini team member for their inspiration and dedication to our brand.”
The aging V12 Aventador also showed a three percent increase in sales, helped no doubt by the introduction of the track-prepped 760 horsepower SVJ, which is currently the Nurburgring production car lap record holder. The newer V10 Huracan ended the year on 2,780 sales, a five percent increase over 2017 and likely to increase once again by the introduction of the Huracan Evo.
2019 looks to be another good year for the raging bull. With a full year of Urus sales to add to the total and continued demand for its more traditional sports cars, we may yet see even greater sales results.