Lamborghini Has Four Years' Worth Of Good Reasons To Celebrate The Urus

Industry News / Comments

It's the gift that keeps on giving.

Exactly four years ago, on December 4, 2017, to be exact, was the international launch of the Lamborghini Urus at the iconic carmaker's Sant'Agata Bolognese Italian headquarters. The Urus joined the Aventador and Huracan as the company's third model, though it was quite different than those two supercars. Call the Urus a super SUV, which will soon force Ferrari to respond in kind with the Purosangue.

And now Lamborghini is celebrating the fourth anniversary of its sole SUV because, well, it very much deserves the attention. Turnover and profitability have since reached the highest levels in Lamborghini's history. For example, turnover reached a peak of €1.81 billion in 2019 and €1.61 billion in 2020.

Lamborghini
Lamborghini
Lamborghini

And yes, that was during the Covid period. Lamborghini still earned a solid profit. Overall growth figures speak for themselves: a total of 8,205 Lamborghinis were sold in 2019 - that's double the volume achieved prior to the Urus' arrival. From 2018 through 2021, however, a total of 16,000 Urus SUVs have been delivered globally. What's more, 85 percent of Urus buyers are first-time Lamborghini customers.

The success of the Urus has been so profound that Lamborghini doubled the size of its factory. It even built a new test track and paint shop. Over 700 new jobs were also created, none of which are temporary positions.

Lamborghini
Lamborghini
Lamborghini
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Just last March, the Urus set a new speed record on ice at Lake Baikal in Russia during the Days of Speed event. The SUV's top speed reached just over 185 mph. Also this year, the Urus reached the top of the Umling La Pass in the Himalayan part of India, the highest drivable road in the world at over 19,000 feet above sea level. That's even higher than base camp at Mount Everest. The Urus remains powered by a 4.0-liter twin-turbo V8 with 641 horsepower and 627 lb-ft of torque.

A midlife refresh should happen so and, chances are, a plug-in hybrid variant will arrive with upwards of 800 hp on tap.

Lamborghini
Lamborghini
Lamborghini

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