A new exhibit will open later this month as part of the company's 60th-anniversary celebrations.
Lamborghini has announced that a "very special new exhibit" dedicated to its 60th anniversary will open on December 23, 2022. Specific details were not provided about what to expect. The MUDETEC museum, or the Museum of Technologies, in Sant'Agata Bolognese, Italy, will be closed from December 10-22 in order to set up the exhibit. The carmaker promised that, upon reopening, the museum will feature a "completely revamped look, dedicated to anniversary celebrations that will last throughout 2023."
Lamborghini was founded by Ferruccio Lamborghini in 1963, mainly as a response to the nearby Ferrari. Ferruccio Lamborghini was a Ferrari owner but believed his cars had some mechanical flaws and suggested some upgrade possibilities to Enzo Ferrari. The elder Ferrari did not appreciate the advice and ignored Lamborghini.
The first Lamborghini model, the V12-powered 350 GT, was Ferrucio's response. The company struggled financially for several years but things stabilized once the Volkswagen Group purchased it through its Audi brand in 1998. Today, Lamborghini is at the top of its game thanks to hot-sellers like the Urus S SUV, the V10-powered Huracan, and, of course, the Aventador, which will soon be retired.
As for the museum, this is not the first time it's temporarily closed its doors to prepare for a new exhibit. It previously did so in spring 2021 to celebrate its own 20th anniversary which happened to coincide with the 50th anniversary of the iconic Countach.
That exhibit was divided into two floors, and the entrance featured audio of that iconic V12 roaring to life and videos celebrating the brand's long line of V12 supercars, ranging from the Miura, Diablo, Murcielago, and, finally, the Aventador. Several special edition models are also part of the exhibit, specifically the Reventon, Sesto Elemento, Veneno, Centenario, and Lambo's first-ever hybrid, the Sian.
We'll know a lot more about the upcoming new exhibit in two weeks' time when it'll reopen daily from 9:30 am until 6 pm. Until then, museum reservations can still be made on Lamborghini's official website.