This wacky gallery or pics is meant to represent the "relationship between space and earth."
To celebrate the beauty of Italy and the country's ongoing recovery from the coronavirus pandemic, Lamborghini recently launched an ambitious photo project dubbed "With Italy, For Italy." The premise is simple: 20 exotic Lamborghini models are taking a tour across 20 regions of Italy that were hit hard by the pandemic. Capturing the beauty of the locations and the cars are 21 of Italy's most talented photographers from a variety of industries including fashion, architecture, and social issues.
We've been treated to some stunning sights including a Miura being driven through the Emerald Coast and a Lamborghini Urus exploring the ruins of Agrigento. This latest photoshoot, however, is by far the strangest yet from the project.
In photos captured by architecture photographer Valentina Sommariva, a blue Lamborghini Huracan Evo Spyder is parked up in Abruzzo, Southern Italy, next to a group of people in creepy costumes posing as "aliens" exploring the environment. Apparently, this is supposed to represent the "relationship between space and earth," with the Huracan Evo Spyder serving as the alien spaceship.
"Exploring Abruzzo with Valentina Sommariva, Huracan Evo Spyder is the spaceship that aliens use to interact with the environment, revealing the relationship between space and earth," Lamborghini explained on social media. In one shot, an alien is sat inside the convertible supercar facing backwards.
In another, an alien accesses the cabin by being lowered from a construction vehicle. To show off the stunning mountainous backdrop, the photographer snapped a shot of the opened hood from the alien's perspective.
It's certainly a unique way to showcase the beauty of the Lamborghini Huracan Evo Spyder and the natural mountain landscapes and diverse architecture of Abruzzo. While it's interesting to see how photographers from different industries interpret Lamborghini and Italy, we're not quite sure how this helps Lamborghini "illustrate Italy as a land of excellence, talent, flair, aesthetic research and innovation.