Lamborghini customers and esteemed guests were invited to the automaker's Beach Lounge to see the off-roading supercar in the metal.
The all-new Lamborghini Huracan Sterrato made its North American debut at Lamborghini's Beach Lounge in Miami.
Long-time Lamborghini customers and influential guests were invited to the exclusive event, which centered around the desert-destroying supercar. Two vehicles, one painted in Verde Gea and another in Bianco Phanes, were displayed for attendees to ogle at.
Imprinted tire tracks in the sand led guests to unique digital installations underlining the Sterrato's breadth of abilities on dirt, gravel, and sand. The Sterrato is powered by a 5.2-liter V10 with 602 horsepower and 413 lb-ft of torque, which is good enough for a 0 to 62 mph dash of 3.4 seconds and a top speed of 162 mph.
"The feeling I get when driving this car is in some ways similar to when I strongly connect with a remarkable piece of artwork - it's uniquely personal, deeply emotional, and undoubtedly exciting," said Stephan Winkelmann, CEO of Lamborghini.
Winkelmann's experience was relayed to the guests via the superb art installation at Lamborghini's Beach House. Pieces from Fabian Oefner, like his stunning Disintegrating X-Lamborghini Miura SV, filled the venue. Oefner's "Disintegrating" series depicts what appear to be supercars that have blown apart. However, it's created by taking photographs of the vehicle and composing them in a way that looks like the vehicle is disintegrating at full speed.
His latest piece Disintegrating Essenza - inspired by the Essenza SCV12 - was also on display, along with two Heisenberg Lamborghini sculptures.
Lamborghini also took the opportunity to present a high-end bike inspired by the off-road supercar. The 3T Exploro Racemax x Huracan Sterrato bike is built in Italy from carbon fiber and features the same Verde Gea livery. The logo script is also repeated on the saddle. Not much else was shared, but it will be available in early 2023. We're guessing it will be as pricey as the GMC Hummer-inspired e-bike.
It's not the only Sterrato-themed item that Lambo buyers will want to get their hands on. Together with Roger Dubuis, Lamborghini has created the new Excalibur Spider Huracan Monobalancier timepiece. Limited to just 28 examples, it's said to capture the spirit of the Huracan Sterrato. Porsche has also designed exclusive watches to commemorate the arrival of the Sterrato's fiercest rival, the 911 Dakar.
Lamborghini's Beach Lounge is open between December 1 - 3. Unfortunately, it's by invitation only.