In what is set to be Lamborghini's most successful year to date, it will end 2022 with a bang by revealing the last Huracan next month.
Lamborghini and the Art Basel Miami Beach show have collaborated on numerous occasions in the past, and that is now set to continue with the news that the Italian automaker will unveil its off-road-capable Huracan Sterrato at this year's exhibition. That's exciting, but the occasion will also be a little poignant, as the Santa'Agata Bolognese-based automaker has revealed that this special supercar will serve as "a final farewell to the pure combustion engine."
Hereafter, Lamborghini will prepare to hybridize its entire product lineup by 2024, and it seems that those who can afford to buy new Lambos are making the most of the remaining time they have left to experience unelectrified offerings - Lamborghini is on track to record its best year ever.
"We have an order portfolio that already covers the first quarter of 2024," says company Chairman and CEO Stephan Winkelmann.
This year so far has been Lamborghini's best to date, and the third quarter, in particular, has stood out. From January to September, the automaker delivered 7,430 vehicles, with the market for Lambos growing by 8% in the US, 5% in the Chinese Mainland, Hong Kong and Macau, 16% in Germany, 20% in the UK, and 26% in Japan. Turnover has reached €1.93 billion (a little below $1.93 billion at the time of writing), an increase of 30.1% compared to the same period in 2021. Profits have increased, too, by 68.5% to roughly $570 million, and the corresponding return on sales has reached 29.6%, up from 22.8% in the previous year's period.
Lamborghini attributes this astonishing growth to a rise in volumes, favorable exchange rates, and a growth in average revenue per car, which has been spurred on by a diverse product mix and more customizations. The Lamborghini Huracan has been especially noteworthy, and its final incarnation is sure to add to the model line's success.
Lamborghini reports that Huracan sales have grown the most, with 2,378 units delivered worldwide, an 11% increase. Meanwhile, the Urus hit a true sales record with 4,834 units delivered in the first nine months of the year, an increase of 7% and the highest number of deliveries in the first nine months since its debut in 2018. Meanwhile, the Aventador reached the end of production in this period, the Huracan Tecnica was introduced, the Urus S and Urus Performante arrived, and the latter even achieved a record at Pikes Peak.
As evidenced by Ferrari's similarly positive results, the rich are clearly not afraid of spending big in 2022. Let's hope that these high-end automakers use that extra cash prudently, as most of the mainstream players in the industry seem to have resigned themselves to a future free of the sounds of engines.
For now, let's just look forward to seeing the Huracan Sterrato in all its glory at Art Basel Miami Beach 2022 from December 1-3.