This is the Italian supercar maker's biggest investment ever.
For gearheads across the world, the impending electric era spells doom for automotive dreams. Yes, electric vehicles may be blisteringly quick but many believe battery-powered vehicles can't hope to match their ICE-powered equivalents in terms of character or, indeed, sound.
But Italy's supercar makers refuse to adapt without carrying over core values and driving dynamics. Ferrari has said future electric models will provide a "unique driving experience" and share "strong commonalities" with their combustion-engined siblings.
Lamborghini is taking a similar approach. As per Reuters, Stephan Winkelmann told Italy's Il Sole 24 Ore that the company will make its biggest investment ever to ensure electric Lambos are as exciting as they currently are.
"The investment will be huge because we have to face the full electric era while maintaining the values of Lamborghini's DNA. It will be a very difficult challenge," said the CEO.
€1.8 billion (approx. $1.88 billion) will be invested into upcoming products, with plug-in hybrids arriving in 2024 and a fully-electric derivative debuting by the end of the decade.
This represents the company's biggest investment ever, but Winkelmann anticipates even more outlay in the near future. "We have earmarked 1.8 billion, but in reality, it will be much more - the biggest investment in the history of Lamborghini Automobili." Interestingly, this doesn't even include the development costs of the first-ever battery-powered Raging Bull.
We already know the company's first EV will take the form of a 2+2 sports car, much like the Asterion seen below. The CEO added that the newcomer will boast an increased ride height and will be a "more versatile car."
Eventually, the Urus will also pivot toward electromobility but not before the silent grand tourer hits the scene. For now, we can look forward to plug-in hybrid derivatives of the SUV and its sleeker siblings. While it's one step closer to full electrification, we're thankful for this as it's the only way the company can keep its iconic V12 alive for a bit longer.
When the time comes, we will certainly miss the howl of Lamborghini V10 and V12 engines. But one thing that won't disappear is the company's signature styling. The company's head designer, Mitja Borkert, has promised that future Lamborghinis will continue ; "they will always look like spaceships," he said.
Even more promising are his thoughts on vehicle sound. Borkert remarked that the new generation of Lamborghinis "will have the sound and the emotion to touch you."