It's actually one of the greenest companies around.
"Green" is not normally a word you'd associate with V12-powered supercars like the Lamborghini Aventador. Nor could you responsibly use the word with a huge, 4,800-pound super SUV like the Lamborghini Urus. But Lambo knows what's coming, and is working to change that. In some ways, the Italian supercar marque already has.
In 2021, the brand received the Green Star Award, given to persons or brands that have made significant efforts to respond to environmental emergencies. Once again, the award has been given to Automobili Lamborghini for its efforts to become a more sustainable company. Lambo says the award isn't given lightly either.
The German Institute for Quality and Finance, in addition to the Institute for Management and Economic Research in Hamburg handed down the award after "complex and detailed online research to determine the companies that are most committed to green economy strategies." In total, the study accumulates more than a million references for each of the 2,000 companies analyzed. Over thirty categories are analyzed, including ecological, social, and economic sustainability.
Lamborghini put in the work to beat out all 1,999 of the other brands, thanks in large part to the brand's 2015 certification as a C02-neutral production site. Lamborghini also takes part in a biomonitoring project with bees, which might explain the brand's hexagon motif. Hell, you can even buy Lamborghini-branded honey.
The brand's home base in Sant'Agata is also home to one of the largest photovoltaic plants in Emilia-Romagna, as well as a huge park now home to 10,000 oak trees.
The brand's manufacturing has gotten greener too, with carbon fiber waste recycling and a sustainable logistics project that led to an 85% reduction in emissions produced by the transport of body shells for the Urus. Lamborghini also now recycles much of the leather scraps left behind in the assembly of their cars.
Lamborghini says its a small step, however. The brand aims to become totally C02 neutral, and produce hybridized and fully electric models within the coming decade. At the very least, the brand's sustainability initiatives are helping to shift public opinion on the brand's vehicles, as well as ensure the famous Lamborghini V12 can live on in an electric future.