Lamborghini Just Broke Its Own Record

Supercars / Comments

There are now more Lambos running around this planet than ever before.

Like most brands, Lamborghini is at a turning point. It still has its V12 and a selection of supercars and an SUV, but electrification is coming for all of it. Fortunately, the Sant'Agata Bolognese-based company will have a lot of money to play with, considering it just had its best nine months ever in sales.

Yes, despite the chip shortage, and the pandemic, Lamborghini moved 6,902 units from January to September, up 23% from the same time last year. But, CarBuzz, you say, "last year was terrible for everyone, of course the company beat it." To which we'll say that its 2020 was up 6% over the pre-Covid times.

Lamborghini
Lamborghini
Lamborghini
Lamborghini

"The Lamborghini brand is in an extremely strong position, with a comprehensive and highly desirable model range across V10, V12 and the Urus Super SUV," said Chairman and CEO Stephan Winkelmann. "The company not only weathered the difficult climate of the last 18 months but consistently maintained its volume growth, which is testament to the strength of our product portfolio, the marque's continuing appeal worldwide and our business strategy and dealer network."

The Americas, in particular, were up 25% to 2,407 units, coming in second in worldwide Lambo sales. The Asian-Pacifica area was responsible for 1,873 units and the Middle East took home 2,622 units, up 17% from last year. The Urus was the top-selling model with 4,085 units sold. Lamborghini moved 2,136 Huracans and 681 Aventadors, which will be replaced soon.

Lamborghini
Lamborghini
Lamborghini
Lamborghini
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We'll be interested to see what comes next from the company. We know the Huracan is on its way out too, but unlike the Lamborghini Aventador, more likely with a whimper than with a bang. The Urus is certainly a candidate for electrification on its next go around as well.

"Earlier this year we announced a robust roadmap towards future product electrification that starts with hybridization of the entire range in 2024 including the vision for a new fully-electric fourth model within the decade," continued Winkelmann. "In the meantime, we continue to celebrate the aspirated Lamborghini engine: deliveries started this summer of the motorsport-inspired Huracan STO while two limited edition V12s, the 'last' Aventador Ultimae and Countach LPI 800-4 announced this summer are already sold out, with a circa 12-month lead-time on our broader product range."

Lamborghini
Lamborghini
Lamborghini
Lamborghini

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