Disclaimer: No lap times were hurt in the making of this story.
Lamborghini might be at risk of being sold out from under VW rule, but the Italian supercar firm is quickly proving why it shouldn't face the axe. Despite not selling massive numbers compared to the VW brand, or even other high-performance sister companies like Porsche, the brand is still performing well and has just achieved a record number of sales for the month of September. The record-setting number? It's just 738 units in a month, which might seem paltry, but it's strong for an ultra-niche manufacturer who boasts only one family vehicle in the form of the Lamborghini Urus. It's even more impressive when you consider the production delays caused by the pandemic.
The latest sales figures mean that, in the last three months, 2,083 Lamborghinis have found new homes. Buoying the figures, the Lamborgini Urus has been a smash hit, recently selling 10,000 units, matched by the Aventador which hit the same milestone. However, other models have helped. The facelifted Huracan Evo is historically a great seller for the brand, but new models such as the Huracan RWD Spyder, the ultra-niche Sian Roadster, and the track-only Essenza SCV12 all played positively for the brand as part of a growing portfolio.
Lamborghini's outgoing CEO, Stefano Domenicali, who is soon to take over the role of F1 CEO, said of the achievement: "I'm extremely proud of these results: they affirm the excellent work we have done over the years, maintaining our position as a highly aspirational, desirable and robust brand in the automotive world. Our team overcame a moment of significant uncertainty with great flexibility, foresight and readiness to react. We have experimented with new ways to connect with customers and enthusiasts, while continuing our drive to achieve new goals with a constant eye to the future: a distinguishing characteristic of Lamborghini."
With a new speedster model in the works, future sales reports could be even better for the Italian brand.