The brand was established by Ferruccio Lamborghini in 1963 and has been iconic ever since.
Lamborghini is nearly 60 years old, and to celebrate, a series of events are planned throughout the year.
On May 6, 1963, Ferruccio Lamborghini established the now-famous brand and vowed to beat Ferrari at its own game. The story, according to the latest movie, is that Mr. Lamborghini, a successful tractor manufacturer, was dissatisfied with the quality of the clutch in his Ferrari. After a heated argument with Enzo, Ferruccio stormed off to create his own supercar.
Just a year later, the 350 GT hit the scene, but it wasn't until later that the Italian marque hit the map. The Miura, often described as the most beautiful car in the world, came along in 1966. Widely credited as the world's first supercar, the allure of the Miura still lives on in contemporary Lambos.
So, how do you commemorate six decades of outlandish design and incredible performance? With a global birthday party of sorts.
Celebrations began back in January already, with the renovation of the Sant'Agata Bolognese museum. The facility will host an exhibition called "The Future Began In 1963." Over in Japan, Lamborghini Day will take place on February 23 in Suzuka. As the first international event, hundreds of Lambo lovers will congregate at one location to celebrate the company's legacy.
In the United Kingdom, 300 Lambo owners will meet on April 29 to celebrate the brand at the Silverstone Circuit. This follows an earlier event that saw hundreds of Huracan and Urus models hit the famed British track to raise awareness for Movember.
The celebrations will then head to Lamborghini's home country with a 60th-anniversary tour. It sounds like quite the event, with the automaker noting that the tour will conclude in late May in the main square of Bologna. Here, the supercar-loving public will be able to participate in festivities while judges evaluate entrants in a concours d'elegance show.
The "Giro" tour isn't just for Italians. As the biggest market for the brand, the United States will receive its own celebration scheduled for later this summer. Chinese customers will also enjoy this privilege, with more than 100 owners meeting over a special gala dinner.
As the year draws to a close, the automaker will squeeze in a few more special events. Lamborghini Polo Storico, the division that looks after classic vehicles and preserves them, will host an anniversary tour for classic Lambos like the Countach, Miura, and Jalpa.
Rome will play host to the first Lamborghini Festival. Described as a grand event, this inaugural celebration will take place at the Vallelunga Circuit and is open to all fans of the brand. The festivities will focus on the brand itself and track-oriented race cars.
The Super Trofeo Lamborghini Grand Finals will also take place at the aforementioned race course. The Huracan Super Trofeo EVO2 racers will gather and duke it out for top honors. But that's not all. Lamborghini is a much-loved brand, and official clubs - spread across 24 countries - will also plan their individual events.
Last year, BMW M celebrated its 50th anniversary while AMG honored 55 years of making quick Benzes.
As Lamborghini prepares for the electric future, we can only celebrate the marque for going against the grain and making cars that, above all else, make people happy. Here's to the next 60 years, Lamborghini.
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