What gearheads do on vacation.
Every great automaker should have its own museum, if it doesn't already. Lamborghini is certainly no exception. The Italian supercar company has just announced that 2017 was a record year for visitors coming to its official museum in Sant'Agata Bolognese, Italy. It was also a record year for the nearby Ferrari Museum. A total of 100,000 people from all over the world came to experience some of the greatest Lamborghinis in the flesh. Lamborghini says that Europe, excluding Italy, accounts for 30 percent of all visitors.
A total of 9 percent hail from Germany, 5 percent each from Great Britain and France, and 4 percent from Holland. Americans made up 15 percent of visitors while the remaining 13 percent came from the Asia-Pacific region. Interestingly, in terms of visitor profile, Lamborghini claims there was a significant increase of visitors under the age of 18, and an increasing number of women. The Lamborghini Museum was recently given a major renovation, including a new exhibition on Ayrton Senna. Both are said to be factors in the increased traffic. The museum itself includes a wonderful collection of historic and current Lamborghinis, such as the LM002, Miura, Countach, Diablo and the all-new Urus.
Visitors can also check out the Lamborghini production line. If you're planning on going sometime this year, be aware that 50 percent of all visitors in 2017 came between July and October, with peak days being Saturday, Monday and Friday.