Owning a Lamborghini already entitles a person to a bevy of benefits, chief among them is getting to hear one of the best exhaust notes in the world. Now, customers located near New York will have another special perk. Lamborghini just announced its new VIP lounge and customization studio in New York City. As you'd expect, Lamborghini tucked the lounge in one of NYC's nicest locations, the Chelsea neighborhood on the west side of Manhattan. Visitors of the 5,400 square-foot lounge will be immersed in the Italian automaker's brand ethos.

"We are opening the doors to a private space our customers and friends can call their own with exclusive access," said Stephan Winkelmann, President and Chief Executive Officer of Automobili Lamborghini. "Following the success of our Lamborghini Lounge venues across the globe, this new flagship in Manhattan will create a vibrant and personal connection to share the Lamborghini lifestyle; a true reflection of our fine Italian heritage. I look forward to visiting our Lamborghini customers and friends in New York soon."

The venue is arranged gallery-style with two stories; visitors have access to private spaces with an exclusive concierge to cater to their every whim. An Italian chef is on hand to cook meals from the private kitchen. Lamborghini says other brand partners will appear in the lounge, like an array of Bang & Olufsen sound systems and Living Divani furniture for guests to enjoy. If a customer wants to order a new car while they relax, the lounge includes Lamborghini's Ad Personam design studio to configure a vehicle with custom colors and interiors.

"This unique space will serve as Lamborghini's outpost in one of the world's greatest cities," said Federico Foschini, Chief Marketing and Sales Officer of Automobili Lamborghini. "The Ad Personam studio provides an extension and personal touchpoint, which could previously only be found at our home in Sant'Agata, and we look forward to offering this and access to never-before-seen limited-edition models to VIP visitors of the Lounge NYC."

Speaking of limited-edition cars, the lounge opening falls closely in line with the debut of the 2022 Lamborghini Huracan STO (Super Trofeo Omologata). This hardcore, track-focused Huracan is like a racecar for the street, with elements taken from the Huracan Super Trofeo EVO. With a V10 engine sending 640 horsepower to the rear wheels only, the STO is Lamborghini's most extreme car available.