The brand managed to find a way to recreate all of the $500,000 cars destined for the USA.
15 exclusive American clients have been informed that their Lamborghini Aventador Ultimae will have to be remanufactured from scratch because their current completed order is now sitting at the bottom of the ocean. How did this happen you might ask? This exclusive supercar is just another victim of the tragic Felicity Ace incident that occurred last month.
The cargo ship that combusted in the Atlantic Ocean resulted in the Volkswagen Group losing 4,000 customer cars ranging from the Volkswagen ID.4 EV to the $500,000 Lamborghini supercar. The entire group is working hard on fulfilling the lost orders but this hand-built special edition supercar is sure to be the most challenging product to be reproduced.
Speaking to Automotive News at Audi's annual press conference, CEO Stephan Winkelmann explained to journalists that the company's heads had to work hard to revise a resolution to replenish the outstanding orders. It's understood that the cars will be built up from scratch rather than fished out of the ocean for restoration.
Winkelmann says, "This was the edition which was closing the production of the Aventador, and there were 15 on board the ship. We put our heads together, and luckily, we are able to replace those cars, so there will be no loss for our customers in the US due to the sunken ship. This is good news."
Winkelmann adds that all of the cars lost to the tragic incident were accommodated for but the Aventador was the most challenging task. Audi still doesn't know what caused the Felicity Ace to combust or whether all of the lost units will be fished out of the ocean. Given that sustainability is at the top priority for the group, we doubt having 4,000 cars rotting away in the ocean will be a good look.
The manner in which the 15 Ultimae units were lost to the incident is rather poetic as it can be seen as an authentic Viking's funeral for a product that has held strong in the brand's lineup since 2011. Its platform also gave birth to iconic specials such as the Veneno, Centenario, and Sian.