Sales

Lamborghini’s Baby Supercar Catapults Brand To Record Deliveries

Is that really a good thing?

Lamborghini wasn’t out to make the world’s fastest and most brutal supercar with the Huracan LP 610-4, what the automaker was trying to do was increase its sales and make its brand more profitable. With sales surpassing the 3,000 mark for the first time in the automaker’s history, it looks like Lamborghini had its best year in 2015. The Italian automaker delivered 3,245 supercars last year through its 135 dealerships worldwide, which is a massive increase of 28-percent from 2014 and 2.5 times more compared to 2010.

“We increased sales in all of our major regions with new sales records in America and Asia pacific,” stated CEO Stephan Winkelmann. “Our biggest markets are the USA and Greater China. They are followed by Japan, UK, the Middle East and Germany, each of them registering considerable growth in 2015.” Unsurprisingly, the Huracan accounted for the largest share of the sales with 2,242 units being delivered in its first year of production. After the first 18 months of the supercar hitting the market, sales were up by 70 percent compared to its predecessor—the Lamborghini Gallardo—over the same time frame. This year promises to be even better with the release of more supercars and the highly anticipated Centenario already selling out.

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