Lamborghini's 'Bargain Hypercar' Buyers Are Not Happy Right Now

Supercar

The order books are filled with Aventador SVJs.

It's been over eight years now since Lamborghini introduced the Aventador. But as old as it may be growing, the twelve-cylinder supercar isn't showing any signs of slowing down. In fact the order books are full for more than a year's worth of production. And it's not the cheapest version that's commanding the bulk of the orders.

The status-update was revealed to Motor Trend by the automaker's US chief Alessandro Farmeschi at the New York Auto Show. "This demonstrates that this is a platform that still has a lot to give,” claimed Farmeschi.

The Raging Bull marque currently offers two versions of the Aventador: the "base” LP740-4 S and the top-of-the-line LP770-4 SVJ – both in coupe and roadster forms. And it's the latter that has commanded the bulk of the orders currently on the books, despite a price premium of about $120k.

"It's offering something that, I have to say, is a bargain hypercar,” said Farmeschi. Half a million bucks may be hard to classify as a "bargain" as the Lambo man has, but it's still a far cry from the millions that some charge for their mid-engined exotics.

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Lamborghini will only make 900 SVJ coupes and 800 roadsters, representing a relative drop in the bucket of the 9,000 or so Aventadors it's produced to date. Last year the Bolognese automaker delivered a record 5,750 vehicles – 51% more than the 3,815 units it moved the year prior. At 1,761 units, the Urus accounted for the bulk of that 1,935-unit increase. Aventador sales rose by 3%, but still only amounted to 1,209 units last year – less than a quarter of its overall sales, and less than half the number of Huracans (at 2,780) it moved over the same period.

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