Lamborghini's 'Bargain Hypercar' Buyers Are Not Happy Right Now

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The order books are filled with Aventador SVJs.

It's been over eight years now since Lamborghini introduced the Aventador. But as old as it may be growing, the twelve-cylinder supercar isn't showing any signs of slowing down. In fact the order books are full for more than a year's worth of production. And it's not the cheapest version that's commanding the bulk of the orders.

The status-update was revealed to Motor Trend by the automaker's US chief Alessandro Farmeschi at the New York Auto Show. "This demonstrates that this is a platform that still has a lot to give," claimed Farmeschi.

The Raging Bull marque currently offers two versions of the Aventador: the "base" LP740-4 S and the top-of-the-line LP770-4 SVJ – both in coupe and roadster forms. And it's the latter that has commanded the bulk of the orders currently on the books, despite a price premium of about $120k.

"It's offering something that, I have to say, is a bargain hypercar," said Farmeschi. Half a million bucks may be hard to classify as a "bargain" as the Lambo man has, but it's still a far cry from the millions that some charge for their mid-engined exotics.

Lamborghini will only make 900 SVJ coupes and 800 roadsters, representing a relative drop in the bucket of the 9,000 or so Aventadors it's produced to date. Last year the Bolognese automaker delivered a record 5,750 vehicles – 51% more than the 3,815 units it moved the year prior. At 1,761 units, the Urus accounted for the bulk of that 1,935-unit increase. Aventador sales rose by 3%, but still only amounted to 1,209 units last year – less than a quarter of its overall sales, and less than half the number of Huracans (at 2,780) it moved over the same period.


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