Lamborghini's CEO Reveals Why It's Taking The Risk And Making The Urus

Interview

Let Stephan Winkelmann calm your fears.

Recently we have seen numerous luxury automakers building SUVs or CUVs in order to up sales. Some saw this as a sort of cop out, since most of these brands are traditional sports car manufacturers. The Urus, from Lamborghini, fits perfectly under that bill. Aside from the LM002 "Rambo Lambo" it has almost exclusively built two-seater coupes. Because of this, the Urus has caused some controversy in the auto community. Lamborghini of course is known for its unique supercars, so will SUV dilute its image? Why is Lamborghini doing this to the brand?

Lamborghini CEO Stephan Winkelmann explains the rationale for this risky move. He assures the public that the SUV will be just as much a Lamborghini as the Aventador is, saying, "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." He also stated that he expects the Urus to drive sales up from 2,500 per year to 5,000 per year. This certainly helps Lamborghini compete with competition—after all, the two model lineup looks measly compared to McLaren’s five and Ferrari’s six.

You Might Also Like
Awesome New Cars You May Have Missed From Monterey Car Week 2018 (Updated)
Awesome New Cars You May Have Missed From Monterey Car Week 2018 (Updated)
5 Tuner Cultures That Should Have Died A Long Time Ago
5 Tuner Cultures That Should Have Died A Long Time Ago

Winkelmann also stated that an SUV “supports more consistent volumes and competitiveness of the company and our dealers.” Finally, and most frighteningly, he says that, the SUV "will radically change Lamborghini." What do you think? Is Lamborghini copping out or just getting with the times?

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

Drifting A 1,000-HP Corvette On Mountain Roads Takes Some Serious Skill

Thought drifting the entire Nurburgring was challenging? Try it in a 1,000-hp Corvette on a mountain road with no safety rails.

Hennessey Heritage Edition Ford Truck Makes More Power Than Anything You’ve Got

This crazy beast is even more powerful than the Ford GT.

Ford Imagines A Future With No Traffic Lights

Stopping at junctions could be a thing of the past in the future.

One-Off Ferrari 330GT Speciale Is A 50-Year-Old Dream Come True

This stunning coachbuilding project is a tribute to legendary Italian designer Giovanni Michelotti.

Students Create 600-HP Honda Civic Hybrid Rallycross Machine

Deep Orange 9 is our kind of school project.

Is The Jaguar XE SV Project 8 Way More Powerful Than Advertised?

Jaguar claims the super sedan has 592 horsepower under the hood.

What's Hot