The United States is Lamborghini’s largest single market.
After selling a record number of cars in 2016, Lamborghini has managed to increase the number of cars sold in 2017. The Italian supercar maker sold 3,815 cars in 2017, a 10% increase in sales compared to 2016 when it sold 3,457 units. This is the seventh consecutive year that Lamborghini has posted a growth in sales with most markets worldwide showing record yearly sales figures.
The chairman and CEO of Lamborghini, Stefano Domenicali said, “In 2017, Lamborghini has proven to be in consistently good shape. Delivering another all-time high for the seventh consecutive year confirms the sustainability of our product and commercial strategy. These accomplishments are all the more remarkable as we mastered an almost unprecedented double challenge: preparing for new models in our super sports car range, while simultaneously doubling production capacities at our headquarters in Sant’Agata Bolognese, heralding a quantum leap in out product portfolio.”
The United States continued to be the biggest single market with 1,095 units delivered followed by Japan and the UK with 411 and 353 units respectively. Germany, China, Canada, and the Middle East followed with 303, 265, 211 and 164 units respectively. Sales of the Aventador increased by 6% to 1,173 units while the sales of the Huracan increased by 12% to 2,642 units. The increase in sales was boosted by the launch of the new Aventador S and the Huracan Performante. Lamborghini recently launched the Urus, its first modern SUV. It is expected to boost the Italian company’s sales in 2018 and beyond. Expect Lamborghini to set another record this year.