Is there anyone who doesn't love this off-road supercar?
From the moment we first saw it we just knew it had to become a production reality. Unfortunately, that decision isn't ours to make. The Lamborghini Huracan Sterrato prototype was just revealed and there were immediate calls by nearly everyone for it to enter production. Lamborghini figured this would be the case but there's the usual problem: the business case. Can Lamborghini earn a profit from what's essentially an off-road supercar? Yes, but there's only way to do it: 3D printing.
Speaking with Automobile Magazine, Lamborghini chief technical officer Maurizio Reggiani was not only enthusiastic about a production version but also spilled the beans on the high-tech method that would dramatically cut costs.
"Even though the budget is quite tight - it always is at Lamborghini - the provisional business case suggests that we can build this car at a profit. How is this possible, you ask? By manufacturing all restyled or new body panels, claddings, ducts, and splitters on 3D printers," Reggiani said. "For this purpose, we developed a lightweight synthetic material which is in its final shape bolted or screwed onto the finished body. The idea for this car was born here in Nardo where we have both worlds next to each other. While the Urus is clearly more SUV than sports car, the Sterrato is a Huracan with the abilities of a crossover."
Assuming this is all within budget, the plan, as of now, is to produce between 500 and 1,000 units priced at around $270,000 a pop.
This is actually an excellent way to keep the Huracan relevant and in the spotlight until its successor arrives, which is at least five years from now. But first, word has it Lamborghini will launch a high-performance Huracan dubbed STO (Super Trofeo Omologato) in 2020, followed by the Sterrato in 2021. In 2022, a Huracan hybrid is planned followed by a Superveloce in 2023.
The Sterrato, however, is what will make the Huracan truly unique compared to anything from Ferrari and McLaren. It'll have no direct competition and Lamborghini is all too aware of that.