Lamborghini Takes The Urus On An Epic Japanese Road Trip

Offbeat / Comments

A 4,000-mile voyage in stunning scenery looks like fun.

Lamborghini has been rather busy of late, helping save the bees and promising its first all-electric car by the end of the decade. At the same time, it is preparing to attempt a lap record at the Nurburgring, showing that its combustion-engined offerings are still very important for the brand. The Lamborghini Urus is another of the Italian automaker's very important models, and the Sant'Agata based company wants you to know how versatile it is. To that end, two examples of the super SUV trekked across Japan in an epic 4,000-mile rally that took nearly a month to complete.

Lamborghini
Lamborghini
Lamborghini
Lamborghini

The journey began on April 26 in Fukoka with 17 different stages making up the route between the start point and the end on May 23 in Japan's capital of Tokyo. Behind the wheel were representatives from automotive, lifestyle, and fashion media, in a relay-style drive format. As for the Urus models used, these were finished in Giallo Into Pearl Capsule (yellow to us plebs) and Blu Astraeus. As you can see, these were customized with decals featuring the "Unlock any road" script and a marked map showing the route the journey would take.

Lamborghini
Lamborghini
Lamborghini
Lamborghini
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Along the way, the tour stopped in Hiroshima, Kobe, Osake, Nagoya, Kanazawa, Yamagata, and Akita before heading along the Sea of Japan, passing through Hokkaido, Sendai, and Yokohama before arriving at The Lounge Tokyo in the affluent Roppongi district. This shows that the Urus can be at home in the mountains, on a muddy off-road trail, or wading across beach dunes. Will any of this convince buyers to opt for a Urus? Probably not - if you want one and can afford it, you do it. But that doesn't take away from the breathtaking imagery we see here or the fact that the Urus managed this voyage with no issues. Good job, Lamborghini.

Lamborghini
Lamborghini
Lamborghini
Lamborghini
Lamborghini

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