Showcasing the supercar maker's Ad Personam program.
Special editions are a great money spinner for high-end carmakers as clients love to spend that extra bit of cash to ensure their ride's exclusivity. However, even special editions aren't totally unique. That's why personalization programs, such as Lamborghini's Ad Personam, are growing in popularity. They allow buyers the chance to customize their rides to suit their personality.
To showcase what buyers can do, the Italian car maker arrived at the Beijing Motor Show with a custom Lamborghini Aventador dubbed the Nazionale edition. It comes with a white paint job, tricolore racing stripes, anthractite alloys and a blue leather interior.