Lamborghini Urus Celebrates Major Production Milestone

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Lamborghini has a lot to celebrate right now.

We all groaned when Lamborghini, a brand associated with flamboyant supercars like the Aventador and Huracan, announced it was entering the SUV market with the Urus. This was a necessary evil, however, because the Urus has been a huge hit for Lamborghini, enabling the Italian automaker to keep producing the low-volume supercars we all love.

Lamborghini recently celebrated its best six months ever with 4,852 units sold between January and June 2021. Out of these, 2,796 units were Urus SUVs, representing a 35 percent increase compared to the first half of 2020. The celebrations are continuing because Lamborghini's first SUV has reached an important production milestone.

Lamborghini
Lamborghini
Lamborghini

Three years after it launched, the 15,000th Urus has rolled off the production line, around a year after the 10,000th Urus was built. This makes the Urus the highest-produced model in Lamborghini's entire history in the shortest time since its launch.

Built for a British customer, chassis number 15,000 is finished in Grigio Keres Matt with Verde Scandal details available in Lamborghini's Graphite Capsule package along with a two-tone Nero Ade and Verde Scandal interior. After being introduced in 2017, Lamborghini's sales volumes doubled in 2019 - the first year the Urus was fully marketed. With a 4.0-liter twin-turbo V8 producing 650 horsepower and 626 lb-ft of torque, the Urus is one of the fastest SUVs in the world. 0-60 mph in the super SUV takes just 3.6 seconds before it maxes out at 189 mph.

Lamborghini
Lamborghini
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Its supercar performance enabled the Urus to set a new speed record on ice in Russia back in March, achieving an average speed of 114 km/h (around 70 mph) over 3,280 feet and a top speed of 185 mph.

What's next for the Urus? Lamborghini is planning a mid-cycle update for the super SUV, which will likely be called the Urus Evo. A plug-in hybrid variant is also in the pipeline, which will reportedly pack a new Porsche engine and an electric motor to produce a combined 820 hp.

Lamborghini
Lamborghini

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