Lamborghini Urus Name Is Now (Probably) Official

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All that's left is the big debut.

It may sound hard to believe, but it was back in 2012 when Lamborghini first unveiled its Urus SUV concept at the Beijing Motor Show. And next spring, some six years later, the production-spec version will debut, also in Beijing. While we've seen prototypes testing and details, such as engine offerings, come to light, we have yet to learn what name Lamborghini has chosen for its first SUV since the LM002, aka the "Rambo Lambo." Well, today, Autocar has learned that Lamborghini has patented the Urus name.

It's fair to assume this was done because it'll become the SUV's official name. What other reason would Lamborghini pay to do this? Set to be built on the same platform that also underpins fellow VW Group SUVs, specifically the Audi Q7, Bentley Bentayga and the also upcoming third-generation Porsche Cayenne, the Urus will be powered, initially, by a twin-turbo 4.0-liter V8. This will be the first time Lamborghini has used such an engine. Figure around 650 hp. Both a naturally aspirated V10 and V12 have long been ruled out due to fuel economy and general power delivery concerns. A plug-in hybrid could arrive at a later date.

All-wheel-drive will be standard, meaning there won't be a rear-wheel-drive variant offered, but Lamborghini will more than likely offer a more hardcore version in a few years' time. That all being said, what caused Urus production to be delayed for so long? Lamborghini isn't talking, but Autocar further points out the Asterion hybrid grand tourer was axed in favor of focusing time and effort to get the Urus back on track. The Lamborghini Urus. Sounds just fine to us.

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