Every supercar manufacturer has some SUV or crossover on the way, mostly to replicate the Porsche Cayenne effect. For proof, look no further than Lamborghini's sales success after the introduction of the Urus.

These cars may make little sense to some sections of the motoring fraternity, as high-end off-roaders will likely never see anything more treacherous than a muddy puddle with an unknown depth. Sometimes you gotta risk it all, you know?

Lamborghini is trying to change this perception of the Urus by hosting a new series of programs under the banner of Esperienza Avventura, which translates to Adventure Experience. The Italian manufacturer wants to prove the Urus is capable of more than just mall crawling.

What better location to prove some off-road prowess than Iceland? Iceland has beautiful tarmac roads, water crossings, dusty gravel, volcanic ash, sharp rocks, mud, and beautiful scenery.

So Lamborghini invited fifty customers and guests from Europe and the Middle East to experience the Urus on a month-long tour of Iceland.

The group completed the tour of Iceland in 300-kilometer (around 187 miles) stages, crossing some of Iceland's most iconic terrain, including Geldingadalir Valley on the Reykjanes Peninsula, the Kvernufoss waterfall, the Katla Glacier and the Jokursarlon Glacier Lagoon.

As you can see from the images, Iceland is a stunning place. We're particularly fond of how the more colorful Urus (not Uri, unfortunately) contrasted with Iceland's famous dark landscape.

The Urus may not have low range, but it does have permanent four-wheel-drive and loads of power. The twin-turbo 4.0-liter V8 produces 641 hp and 627 lb-ft of torque. All that torque is available from just 2,250 rpm, so the cars probably didn't even have to work as hard as you'd expect.

"It was extraordinary to see so many Urus all together in a setting like Iceland, with so many different routes and road surfaces in which to put them to the test," commented Stephan Winkelmann, Chairman, and Chief Executive Officer, who, together with Federico Foschini, Chief Sales and Marketing Officer at Automobili Lamborghini, took part in one of the stages. "Unlock Any Road, the positioning concept that customers recognize in the Urus, was expressed here more than ever."

Hopefully, Lamborghini will continue to offer this experience to other customers. The upcoming Urus Evo will also need to prove itself now that the bar has been set.