Industry News

Lamborghini Urus Won't Be Built in Italy?

Business decisions may force a change in a longstanding tradition.

Lamborghini ownership is a very special thing. Along with an example from one of the world's finest supercar companies, you’re also in possession of Italian-built pride. From its factory and HQ in Sant’Agata Bolognese, Italy, Lamborghinis past and present are brought into this world. It’s just tradition, but perhaps one that’ll soon be altered. According to a new report, the Urus SUV, set to arrive in in 2017, won’t be built at the Lamborghini factory.

In fact, it may not even be built in Italy at all. The report claims that that Urus will be built in Slovakia, alongside its platform mates the Porsche Cayenne, Volkswagen Touareg and Audi Q7. More than likely, even Bentley’s upcoming SUV will be built at this same facility in the coming years. Business-wise, a production plan like this makes perfect sense. However, breaking a longstanding Lamborghini tradition may not be the best move in terms of image. The brand faithful won’t like it, to say the least, but now that Lamborghini is a part of the VW Group, bottom-line business decisions will outweigh tradition.

Latest News