It's part of the manufacturer's preparations for a bumper 2023.
Lamborghini has revealed a new design aesthetic for two showrooms in the United States. The modern look of each location makes the experience of customizing and buying a Lamborghini even more exciting for customers.
Grand re-opening events were held at both showrooms, one of which is Lamborghini Westlake which services north Los Angeles, Malibu, and Santa Barbara. The other showroom is Lamborghini Broward in southern Florida; after California, Florida is the Italian brand's largest market in the United States. As a whole, the USA is Lamborghini's largest global market, with 2,721 cars delivered here last year, 10% more than in 2021. As such, Lamborghini's showrooms are especially important for the company in the USA.
The showroom includes an Ad Personam area where customers can look through various color swatches, materials, and wheel designs. Of course, there are even more options to choose from via the online configurator, as we found when customizing the new Huracan Sterrato last year.
"As the largest global market for Lamborghini, the US led the way to record sales in 2022, with Florida playing a crucial role in the company's overall success," said Stephan Winkelmann, chairman, and CEO of Automobili Lamborghini, who attended the Broward opening. "With this newly renovated retail location, we are poised to better support and provide a further elevated experience for our customers in southern Florida."
Automobili Lamborghini Americas CEO, Andrea Baldi, joined the festivities at the Westlake event. "California plays a critical role in the overall success of the brand," said Baldi. "By employing this new retail design, Lamborghini Westlake raises the bar for the customer experience in an area where appreciation for supercars and luxury vehicles is a strong part of the community culture."
Several Lamborghini models made an appearance at the events, including the Urus Performante SUV that was revealed in August last year and several Huracan variants. Making 657 horsepower from its 4.0-liter twin-turbo V8, the super SUV will reach 62 mph in just 3.3 seconds.
But sonorous V8s and V12s are nothing new in Lamborghini land. Winkelmann also mentioned the importance of the upgraded showrooms as the brand's "transition into a new era of electrified cars begins this year."
He is presumably referencing the electrified Aventador's successor, a car we expect to be revealed later in 2023. Details about this supercar remain murky, but we know it will have an electric-only driving mode and will sound unlike any Lambo before it.
We expect it to make plenty of noise when it reaches local showrooms, though.
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