While the $4.5 million Lamborghini Veneno may look at home surrounded by luxury fashion labels, designer stores and wealthy shoppers, a Bologna shopping mall probably isn't the first place you'd go to look for one. But that's exactly where this red example – one of just nine to be built – was recently found. The 750 horsepower hypercar was on display for a short time, and was caught in this video and in some pictures by car-spotter @beyond speed.

It seems to have gotten the shoppers attention, and it certainly has ours.