Lamborghini's 2021 Sales Smashed All Previous Records

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Things have never been better.

Lamborghini had an incredible 2021 despite the many challenges facing the auto industry. Luxury vehicles in general, including Rolls-Royce and Bentley, reported strong sales last year, appearing to be mostly immune to the ongoing pandemic and resulting supply chain issues. As for Lamborghini, it set an all-time sales record.

A grand total of 8,405 vehicles were delivered globally, an increase of 13 percent over 2020. In fact, there was double-growth in key regions, including the US, the firm's strongest market, where a total of 2,472 units were delivered an increase of 11 percent.

Elsewhere, China secured second place with a 55 percent increase (935 units), followed by Germany (16 percent, 706 units), and the UK (9 percent and 564 units). Lamborghini's home country of Italy also did quite well where 359 vehicles were delivered, a 3 percent improvement from last year.

2019-2021 Lamborghini Urus Front View Driving Lamborghini
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2019-2021 Lamborghini Urus Engine Lamborghini

The Lamborghini Urus was the best-selling model with a grand total of 5,021 units. Next up was the Huracan at 2,586 units, thanks in part to the popularity of the Huracan STO. The Aventador finished in a solid third with 798 examples sold globally. Last year, Lamborghini introduced the three new products, the Huracan STO (a street-legal version of the Huracan Super Trofeo EVO and GT3 EVO race cars), the Aventador Ultimae, and the ultra-limited Countach LPI 800-4 as part of the original Countach's 50th-anniversary celebrations.

"We are stronger than ever as we prepare to embark on a period of profound transformation and move towards an even more sustainable future," said Lamborghini CEO Stephan Winkelmann. "In 2022 we'll be doing our utmost to consolidate the current performance and get ready for the arrival of our future hybrid range from 2023 onwards."

2021 Lamborghini Huracan STO Front View Driving Lamborghini
2021 Lamborghini Huracan STO Lateral View Lamborghini
2021 Lamborghini Huracan STO Front Seats Lamborghini

Lamborghini also revealed its path towards electrifying its lineup by the end of 2024. Its first hybrid model will arrive in 2023. A fully electric model isn't due until sometime in the second half of the decade.

Looking ahead to the next 12 months, Lamborghini says it's received a "substantial order portfolio that already covers almost the entire production planned" this year. Yes, that means things are nearly sold out for 2022, just two weeks or so into the New Year. Four new vehicles, likely variants of existing models, will debut throughout 2022.

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2021 Lamborghini Huracan STO Front View Driving

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